assure / ensure / insure

Telling someone, making certain, and covering a risk.

Assure means to tell someone something firmly so that they stop doubting it. Ensure means make certain of a result: ensure success. Insure means buy or provide insurance: insure the house. Do not use insure success unless a policy is meant.

Examples

Use I assure you the file is safe.

Use Booking the hall a year ahead ensures the reunion has a venue.

Use They insured the piano.

Avoid Booking the hall a year ahead insures the reunion has a venue.